Roger Camrass

One of only a handful of Europeans to join the MIT computer network research team in the mid-seventies, Roger Camrass contributed to the design of today's global Internet. He holds a Master's degree in Electrical Sciences from Cambridge University in the UK and a Master of Electrical Engineering from the Massachusetts Institute of Technology.

Now a Senior Associate of the Judge Institute at Cambridge University, Roger is head of Business Transformation for Fujitsu Services. Formally a Vice President at Cap Gemini Ernst & Young (CGEY), Roger was lead advisor in several of the new electronic markets that emerged in 2000, and brought together twelve of the world's largest companies to explore a unique collaborative venture based on shared Internet projects.

Prior to that, Roger was the European President of SRI (formerly the Stanford Research Institute) for five years during which time he established a global research programme into the commercial consequences of the digital economy - "Business in the Third Millennium". He was also co-founder and President of the Futures Group at FirstMatter LLC, which was jointly sponsored by SRI and the Meta Group. Before joining SRI he was European director of Arthur D Little's Business Reengineering practice for three years, preceded by an establishing role in an IT consulting firm, Butler Cox & Partners.

His career began in the UK telecommunications industry as a digital systems designer. He was awarded an ARPA research fellowship at MIT in the mid-seventies to undertake design work on the ARPANET - precursor to the Internet. So, in his thirty-year career Roger has participated in three digital revolutions:

• The development of digital communications networks in the 1970s, changing both the structure of the telecommunications industry and the economics of modern business.
• The advent of the personal computer in the 1980s, challenging established computing practices, and bringing irreversible changes to the IT sector itself
• The commercialization of the Internet in the 1990s, bringing universal connectivity to the entire global economy and opening the way for new industrial structures.

He has lived in the USA, England and the Netherlands and is an intensive world traveler. Married with three children, he now lives in London and has a passion for anything unusual.

Martin Farncombe

After an early flirtation with theoretical chemistry, Martin turned to the experimental arm of the sciences, and completed his PhD in Chemistry in 1983 at the University of Warwick. He entered the IT industry, working as a project manager for top European software house, Logica.

Martin strayed into management consultancy fourteen years ago, working first for a small Swedish consultancy before joining Price Waterhouse. While working on IT strategies for the public sector in 1994, he identified the rise of electronic business and developed the first eBusiness strategy for the UK's Ministry of Defence.

Moving to Ernst & Young (later Cap Gemini Ernst & Young) in 1997, he ran a large multinational project to provide eBusiness advice to the European Commission. He later returned to analysis of the supply chain, providing strategic advice for several manufacturing, oil, and chemical companies considering the effect of the connected economy. He advised on (or against!) entry into vertical marketplaces for several of these companies and launched two horizontal marketplaces for banks. He also ran global e-business education programs for two of the world's largest corporations. More recently, Martin worked at the global consultancy, A.T. Kearney, on strategic sourcing and the structure of organisations. He was a partner in Bridge Consulting International, an advisory group bringing together business schools and research institutions with industry, and now works as an independant writer and consultant.

Martin lives in the South of England with his wife and daughter, and attempts to remove himself from the gene pool through his passions of winter climbing and diving with sharks.

You can contact Roger to discuss the effects of the connected economy on the individual (and vice versa), relational capital and formation of atoms at roger@atomiccorp.com.

Alternately, contact Martin to discuss the nature of atoms and the economic forces driving atomization at martin@atomiccorp.com.

For general inquires, write to mail@atomiccorp.com.

Roger and Martin are sometimes available for consultancy engagments on atomisation or the effects of the connected economy on business and society. In addition, both authors are experienced speakers and can be contacted at the addresses above.