What is this Website ?

Designed to accompany a pair of books on the theme of corporate breakup, this site contains extracts from the book and recent updates by the authors. The books are:

	The Atomic Corporation, published worldwide in September 2001 by Capstone Press
	Atomic: Reforming the Business Landscape into the Structures of Tomorrow, published worldwide in November 2003 by Capstone Wiley

On this site you can:

• Learn more about the forces that are undermining the corporation and find out what will drive companies to want to atomize
• See what large corporations will evolve into and determine the shape of the new economy
• Find out what this means for you as a consumer, employee or CEO
• Listen to some outrageous (but completely logical) predictions
• Read the first chapter or buy the book from your local Amazon store
• Take part in the debate by emailing the authors.
• Read the Foreword, by acclaimed author Christopher Meyer

If you are a journalist or broadcaster, make sure you see our Press Room.

What is the Book About ?

The book is about the radical changes that are going to sweep across the global economy in the next decade. Today's oversized, introspective, and often unresponsive corporations will evolve into much smaller business units. We call these units atoms.

We will describe how and why corporations will become small, specialist and very agile. Then we will explain how these new 'atoms' will bind together to more accurately and efficiently deliver the demands of tomorrow's customers. It is a dramatic thesis and we make some dramatic predictions.

Atoms will typically have payrolls closer to 100 people than 100,000. Atoms will concentrate on one specialty from a basket of business competencies - chief among which will be innovation, operational excellence, asset management, customer relationships, and value networking.

The implications for us all, as consumers, employees or managers, will be enormous. We will have to learn new skills and may very well end up working portfolio careers rather than experiencing life-long employment.

The speed of change of our business future will be unforgiving. Atomization will be central to the survival and success of corporations. They are the shape of winning businesses in the connected economy. Freed from the constraints of size, the atoms will be able to adapt to ever-changing circumstances, and the demands of a much more powerful consumer. In this New World, value will be delivered to consumers not through the corporation but through a complex and ever changing web of business-to-business connections - what we call the molecule.

Welcome to the new theory of the firm - the Atomic Corporation.

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